A collection of inspirational stuff, that tickles my funny bone, makes me happy, makes me think, makes me horny etc...
In other words these are all mak-nificent to me.

One of the newest challenges in digital is the potential to pull real life emotion and feelings into our campaigns. But how do you really do that? How is it represented? You’ll probably remember seeing the Kraft Smile Tagging App, or the Prigat real time smile stations and Unilever’s Smile Activated Ice Cream from Cannes… But here is a real time version, measuring the mood an entire city.

The Feel-O-Meter is created via cameras placed around Berlin, streaming footage back to a facial recognition system that detects the mood of people walking around the city in real time, with that feed then controling a huge face atop a lighthouse. Now just add a live feed from twitter!

source: Digital buzz

In augmented reality film, your smartphone solves the crime.”The Witness” works like a smartphone-centered fusion of a traditional thriller and an interactive ARG: German viewers applied to participate online, and the “winners” got to enter a real-life version of the movie in which they play a role, using their phones to watch snippets of the film that play out like a virtual layer over the physical scene they’re standing in.

You can find more info here

Likes
Following
Follow me